Social Media Guide – Great Mashable Summary Post

by Peg Corwin on February 8, 2010

Mashable’s “Social Media Guide” is a comprehensive list of their recent posts in the area.  It’s an excellent resource list from an authoritative source.

Topics Covered:

  • Social Media 101
  • Blogging
  • Video
  • Mobile
  • Productivity
  • PR and Marketing
  • Numbers and Stats
  • Strategy and Management

Each topic area includes links to six to ten related posts from the blog.  Whether you are in the market for an overview, introductory briefing or the latest thinking, do check out this Social Media Guide.

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Facebook Guide Book from Mashable

by Peg Corwin on February 1, 2010

Mashable has put together a comprehensive list of resources to help you use Facebook to promote your business.

Check out their Facebook Guide Book to move up the learning curve with advice from pros.

Major sections are:

  • Facebook 101
  • Managing Your Facebook Wall
  • Facebook for Business

It’s a great resource.

Related Facebook posts:

Facebook Marketing and Promotion Tags, To Keep You Up To Date

The Limits of Facebook Marketing: What Not To Do When You Promote

Brand “Friends” on Facebook: Want to be a Facebook Fan of Crest? of SCORE Chicago?

34 Links on How to Promote Your Small Business on Facebook

Facebook for Business: Setting Up a Profile Page for Das Foods

34 Links on How to Promote Your Small Business on Facebook

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3 Simple Lessons I Learned about Blogging

January 25, 2010

A couple quick year-end observations on what I have learned as a blogger in the past two years.  Nothing earth-shaking, but three things I now know from experience.
1.  Focus Correlates to Engagement. I monitor multiple websites and blogs using the free Google Analytics.  For websites and blogs on narrower topics, bounce rates are lower and [...]

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Must-Read Books on Social Media from Mashable

January 18, 2010

If you care about social media, Mashable’s blog says that these 10 books should be on your reading list, or your Kindle.  The hyperlinks are to my Amazon Affiliate store, which means you pay the same but Amazon gets a tad less.

The Accidental Billionaires: The Founding of Facebook A Tale of Sex, Money, Genius and [...]

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Add Easy-As-Pie Engagement Goals to Your Google Analytics

January 11, 2010

Measuring basic engagement with your website or blog using Google Analytics is now a no-brainer.   You’ll want to take a minute to add a couple goals on “pages per visit” and “time on site” to your Analytics account right away.
Before  this, goal achievement was measured by setting a page URL, a page that the [...]

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Being Social or Stealing? Networking with Social Media Followers of Competitors

January 4, 2010

Are you stealing your competitors’ customers using social media like Twitter and Facebook?  Should you?  What’s to prevent a competitor from friending, contacting and promoting to your clients on your social media lists?  Is this stealing or smart social networking?
Social Networking or Stealing Customers of Competitors?
LizardFishGraphics is a firm that converts unsuitable images to printable [...]

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Top Ten Posts On This Web 2.0 Marketing Blog during 2009

December 31, 2009

You voted with your clicks for the top ten posts on my blog this year.  Well, actually, just the last six months, since I moved my blog to Wordpress in June and could not combine earlier stats.
I give you posts in order of their popularity, in case you missed one or two:

34 Links on How [...]

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Blog Post Titles — Shall I Edit the Permalink? Blog SEO Series

December 28, 2009

Should bloggers who want to get more search traffic but lack an easy option to modify their posts’  “title tags” (the title in website code)  modify the permalinks for their posts ?
This is another post in my Blog SEO series.  I’m summarizing the advice of pros referenced below, teaching myself about all this and sharing [...]

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When to Write a Meta Tag Description for a Web Page, and When Not To

December 21, 2009

Guest Post by Miriam Ellis whose company offers Local Search Engine Optimization Services.
Earlier, you had my advice on adding meta descriptions to blog posts. Now I share my recommendations for using a meta description tag on a web page.
Meta Description Definition
A “meta description” is a piece of code that can be added to a [...]

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Blog Meta Description Tags For More Search Traffic? Blog SEO Series

December 14, 2009

Will drafting a meta description for a blog post help it get more clicks?
On September 23, I created a post on this blog entitled “SEO Your Blog with Keywords”.  Check the graphic below to see how it appears in search results.  Google has arbitrarily decided to show a snippet of text under my “advice” heading, [...]

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