Web 2.0 Marketing For Small Business

After I had several topic digests going on Scoop.it, I started to puzzle over the Scoop.it score of each. (Learn more about the content curation tool Scoop.it here.) Some topics with fewer followers and views had higher scores than others with more of each.

In the FAQs, Scoop.it explains the factors that go into those scores – editing the summary of a new post you have scooped, sharing it, scooping new items, suggesting scoops to others and tagging your scoops.  These are, of course, the same factors that go into building an online reputation and community.

Edit Your Scoops

You may be afraid to edit titles, images and summary information found in a new scoop of an online post, but Scoop.it encourages you to do whatever it takes to make your content more useful to readers.

For example, in my digest on Website Pages Advice, I add the type of page (About, Contact Us, Home) in front of the title in all caps so that readers can scan for those of interest. In the comment area, I also add excerpts from the post and my take, to entice the reader.

Share Your Scoops

I particularly love the fact that Scoop.it makes it easy to share posts in Linkedin Groups. This is great for lead generation.  Often, I share the post and then go to that Linkedin group to add commentary.

Add New Scoops Regularly

Again, Scoop.it makes it effortless to find new content on your topic. After you customize your sources to get interesting suggestions, you likely have more new content to review than you can handle.

I also use Feedly.com to monitor a wide range of feeds and regularly scoop those using the Scoop.it bookmarklet.

Suggest Your Scoops to Other Scoopers

By searching for your topic, you will easily locate other Scoopers with similar  interests.

To encourage the development of a community and to help you expand your network in your niche, Scoop.it gives you an incentive to find those with similar interests and share your finds.  You just go to their page on the topic and click the Suggest button, shown above.

Tag Your Scoops

Add tags to your Scoops to help readers find subtopics within your main topic.

Here’s how to add a tag:

Tags can help your readers sort your scoops by subtopic.  Here’s how such a list of tags appear to users.  When clicked, readers see only scoops with that tag.

Bottom Line

Make your Scoop.it score soar.  Build a reputation for finding and sharing interesting content in your niche.  Increase your editing, sharing, scooping, suggesting and tagging on Scoop.it.

By the way, your score is updated daily, based on activity from the last 30 days.

Here’s to higher Scoop.it scores for all!