Pay Per Click Ads: Intro, Videos and Links

by Peg Corwin on August 18, 2008

What are pay-per-click ads, also called online advertising, or sponsored search?
“An advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website.”  Wikipedia

What Does a Pay-Per-Click Ad Look Like?
These short ads look like those in the graphic above.  The link below shows you what they look like on a search page.

Google Search for “Business Plan” – See Right Column

Get Started Links
Pay-Per-Click Wikipedia

Pay-Per-Click 101 (video)  SEOBOOK.  Click the right arrow in the middle of the screen to play the video.

Pay-Per-Click Advertising Secrets (video)  Click the right arrow in the middle of the screen to play the video.

Pay-Per-Click Vendors (Do It Yourself)
Google Adwords

Adwords Learning Center Tutorials Google-produced videos on all aspects of how to create, use, test and track Adwords ads.  Must log in to view.   Adwords Help Center

Yahoo Sponsored Search

MSN Ad Center

Note:  Numerous agencies and web-based companies will provide comprehensive pay per click campaign management for a fee.

More Info
Experts — Paid Search Strategies ClickZ

Online Advertising Marketing Sherpa

Why Pay-Per-Click Advertising Works (video)

Click here for the latest links on Pay Per Click(my social bookmark on Delicious.)

What’s your experience with pay-per-click?  Please leave us a comment.

See other posts in my Online Marketing Series, which has 20 link-rich posts on 18 online marketing techniques.

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