What are pay-per-click ads, also called online advertising, or sponsored search?
“An advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website.” Wikipedia
What Does a Pay-Per-Click Ad Look Like?
These short ads look like those in the graphic above. The link below shows you what they look like on a search page.
Get Started Links
Pay-Per-Click 101 (video) SEOBOOK. Click the right arrow in the middle of the screen to play the video.
Pay-Per-Click Advertising Secrets (video) advertisedge.com Click the right arrow in the middle of the screen to play the video.
Pay-Per-Click Vendors (Do It Yourself)
MSN Ad Center
Note: Numerous agencies and web-based companies will provide comprehensive pay per click campaign management for a fee.
Experts — Paid Search Strategies ClickZ
Online Advertising Marketing Sherpa
Why Pay-Per-Click Advertising Works (video) advertisedge.com
Click here for the latest links on Pay Per Click(my social bookmark on Delicious.)
What’s your experience with pay-per-click? Please leave us a comment.
See other posts in my Online Marketing Series, which has 20 link-rich posts on 18 online marketing techniques.