SEO (Search Engine Optimization): Intro, Video and Links

by Peg Corwin on August 25, 2008

What is SEO?
The acronym means “search engine optimization” of a website.  The Wikipedia defines SEO as “The process of improving the volume and quality of traffic to a web site from search engines via ‘natural’ (‘organic’ or ‘algorithmic’) search results for targeted keywords.”

If you’ve never heard of SEO, or if you want to ease into this techy topic, begin with my post If You Don’t Know About SEO, Start With Pre-SEO.

What Does This Look Like?
There are numerous techniques to make a website rank higher in search.  Here are several visuals — keywords on your web pages and referring links to your site.

Keywords in your website text.

Referring links from other websites to yours.

 

Get Started Links


Introduction to Search Engine Optimization (video) SageRock. com Discusses “on the page” and “off the page” criteria to introduce SEO.

SEO In a Nutshell (slideshare) Noah Bier This slideshow gives you an excellent overview of SEO.  There’s a very cute spider — see particularly slide 19 — your view of your website — and slide 20 — what the “spider” that indexes the page sees.

SEO Basics. Headstand Media “An introduction to increasing your natural rankings in search engines.”  PDF of PowerPoint that clearly outlines basic concepts.


SEO Optimization: Top Google Rankings FAST (video)  Loudle.com Web 2.0 approach to SEO by creating an “authority presence” on the web, using social news, bookmarking and social media sites to create that presence.

 

More Info

12 Step SEO Methodology — scroll down BruceClay.com Great explanations.  A must-read to learn more.

Getting Listed in Search Engines Media College Includes a fistful of links to these topics: How Important is SEO?  Search Engine Terminology, Targeting Keywords,  SEO Basics, Inbound Links (Backlinks), Choose an Advanced Strategy, Content-Based SEO, Non-Content SEO, Tips & Tricks

Search Marketing Marketing Sherpa “A research firm specializing in tracking what works in all aspects of marketing (and what does not.)”  You have to give them your email for the good stuff.

SearchEngineWatch.com Search Engine Watch “provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.”

Search Engine Don’t from the internet service provider Network Solutions

Selecting a Reputable SEO Provider ClickZ

Search Engine Optimization Wikipedia (the dictionary explanation.)

Toolkits

Webmaster-toolkit Fun stuff for a novice to play with.  In addition to keyword research and analysis tools, try link checker, DNS lookup, etc.

Google Keyword Tool Check search volume, search trends and generate related keywords for free.

Wordtracker.com The authority for generating and analyzing keywords.  7 day free trial.  Seven excellent tutorials that really help you understand how keywords work.

Comparative Analytics

Compete.com for site analytics and web search data on high-traffic websites.  Enter the URL of your big-guy competitors, click the “Get Site Analytics” button, and then look down below the graph for their top keywords.

Alexa.com for site rankings, external links, and traffic information on mostly high-traffic sites.  Here’s their picture of  SCORE Chicago. Just change the URL to yours, click “Get Traffic Details” button and see what they have on you.

Ahhhh, Metatags.

In the summer of 2008, the consensus seems to be that labels (called metatags) for page titles, page descriptions and keywords in your website code don’t count for much anymore.  Insiders tell me that the title of your page, the one that shows up on the top title bar on your screen, should use keywords.  Others say that you should have a couple sentences of description in your code, too.  I’m not going to get into this religious debate, so take metatags up with your web developer or SEO consultant.

When all is said and done, build an informative and well organized site to score with SEO. Headstand Media owner Randy Birkey says

I would tell people to focus on their site content. It turns out that anything that you do to offer more detailed, more informative, more authoritative, better organized and more sheer quantity of content to your site visitors, the better it is for your SEO as well.

What’s your experience with the difficult and fast-changing world of SEO? I’m just another small biz webmaster, trying to be “SEO smart” for free.  I’ve struggled with metatags on my site, track keywords using basic Google Analytics, work regularly to get external links, and even once purchased cheap, “off the shelf” SEO from an ISP (with no results).  Can’t afford the real thing.  I’m NOT an SEO expert.  Please correct me or talk to me about your struggles with SEO in a comment.

Related Links

If You Don’t Know About SEO, Start with Pre SEO

How to Choose an SEO Consultant.  And What to Watch Out For

Click here for the latest links on SEO (my social bookmark on Delicious.)

See other posts in my Online Marketing Series, which has 20 link-rich posts on 18 online marketing techniques.

{ 5 comments }

Shashi Bellamkonda August 25, 2008 at 3:54 pm

This is Shashi from Network Solutions. Thanks for including us in this blog post. Our SEO post is meant to help newbies, and your post in particular is an outstanding gathering of resource. In fact, I am off to Tweet it.

renan August 25, 2008 at 8:34 pm

nice and very informative blog..thanks for the tips.

Jo August 26, 2008 at 12:08 am

Great topic & it has covered several points regarding
search engine optimization. But I got a question, do you think onpage factors or offpage factors play a bigger role for SEO? Please advise

Internet Consulting Company August 26, 2008 at 1:12 am

I agree, after all is said and done, it is your content that matters. A well planned page with strategically placed keywords in the right amount definitely helps.

SEO optimization October 8, 2008 at 5:42 pm

Thanks for the work you have done on this page as it contributes overall to ethical SEO optimization.  Crown SEO, Ltd. specializes in SEO optimization with many Google successes for its clients through reading and understanding excellent articles such as this.