Sample Online Press Release from PRNewsWeb
What Are Online Press Releases?
News copy and related keywords submitted to websites that make press releases available online. These may be augmented with images, video and links.
What Does This Look Like?
See the graphic in this post, and this:
Sample Press Release Format and Information samplepressrelease.info/
Get Started Links
Where and How to Submit SEO Press Releases (slideshare) seocontentsolutions.com
Click the right arrow in the screen to play the video, and turn up your volume.
What Makes a Good Press Release? (video) Pressequalizer.
Click right arrow in the middle of the screen to play the video.
Distributing a Press Release (video) Pressequalizer. (We are not necessarily recommending his software, but he makes some good general points.)
More Info:
4 Ways to Get Journalists’ Emails for a Targeted Press Release
Pitching Products with Press Releases
PR, Fame, Communications Marketing Sherpa
List of “free” online press release sites Webmaster-Talk.com
Online News Release Distribution (Startup Bizcast #4 podcast)
10 of the Best Social Media Tools for PR Professionals and Journalists
10 Steps to Online Press Release Optimization
What’s your experience with online press releases? Please leave us a comment.
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See other posts in my Online Marketing Series, which has 20 link-rich posts on 18 online marketing techniques.
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I tried paid press release distribution. It was expensive and I really didn’t see a benefit. I found that I had much better results when I e-mailed individual journalists. I was looking for magazine editors of new product sections and gift guides. It was fairly easy to find the correct individual to contact.
I’m now looking for newspaper editors for the same. It seems to take considerably more time to ferret out the right newspaper journalist.
Can you suggest a faster method to target the best newspaper journalists for gift guides/new products for newspapers? The product is specialty bakeware (zandapanda.com).
Thanks!
Sandra Lira
zandapanda.com
Sandra, I attended a conference put on by the Community Media Workshop http://www.newstips.org/, to help nonprofits communicate to the press. Several journalists advised us to do exactly what you have done: identify specific journalists writing in your area and email them directly with your message. I agree with you that it takes time to find them. In Chicago, there is a resource guide that lists these details.
http://www.newstips.org/interior.php?section=Resources+Guide
But given the turmoil in the newspaper business, the massive layoffs that are occurring very day, and with many lifestyle articles being written by freelancers, I doubt the validity of lists offline or online. It’s time-consuming, but I suggest you go newspaper websites themselves to identify people. There is no fast method that I know of.
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