Comments on: Online Press Releases: Intro, Videos and Links http://pegcorwin.com/2008/08/online-press-releases-intro-videos-and-links/ Web 2.O Marketing for Small Business using Facebook, Twitter, blogs Sat, 04 Feb 2012 23:09:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Meta-Post on 18 Online Marketing Techniques: My Internet Marketing Series http://pegcorwin.com/2008/08/online-press-releases-intro-videos-and-links/#comment-132 Meta-Post on 18 Online Marketing Techniques: My Internet Marketing Series Tue, 12 May 2009 19:47:17 +0000 http://scorechicago.wordpress.com/?p=228#comment-132 [...] Online Press Releases: Intro, Video and Links [...] [...] Online Press Releases: Intro, Video and Links [...]

]]> By: Pitching Products with Press Releases http://pegcorwin.com/2008/08/online-press-releases-intro-videos-and-links/#comment-131 Pitching Products with Press Releases Tue, 04 Nov 2008 15:11:47 +0000 http://scorechicago.wordpress.com/?p=228#comment-131 [...] “How do I reach lifestyle journalists to pitch my ZandaPanda bakeware line?  Do I use online press releases or track down individual journalists in my niche and pitch them in custom emails?”  That’s the question Sandra raised in a comment on my blog post  Online Press Releases: Intro, Video and Links. [...] [...] “How do I reach lifestyle journalists to pitch my ZandaPanda bakeware line?  Do I use online press releases or track down individual journalists in my niche and pitch them in custom emails?”  That’s the question Sandra raised in a comment on my blog post  Online Press Releases: Intro, Video and Links. [...]

]]> By: 4 Ways to Get Journalists’ Emails for a Targeted Press Release http://pegcorwin.com/2008/08/online-press-releases-intro-videos-and-links/#comment-130 4 Ways to Get Journalists’ Emails for a Targeted Press Release Thu, 30 Oct 2008 14:48:07 +0000 http://scorechicago.wordpress.com/?p=228#comment-130 [...] Online Press Releases: Intro, Video and Links [...] [...] Online Press Releases: Intro, Video and Links [...]

]]> By: Peg Corwin http://pegcorwin.com/2008/08/online-press-releases-intro-videos-and-links/#comment-128 Peg Corwin Mon, 13 Oct 2008 19:16:10 +0000 http://scorechicago.wordpress.com/?p=228#comment-128 Sandra, I attended a conference put on by the Community Media Workshop http://www.newstips.org/, to help nonprofits communicate to the press. Several journalists advised us to do exactly what you have done: identify specific journalists writing in your area and email them directly with your message. I agree with you that it takes time to find them. In Chicago, there is a resource guide that lists these details. http://www.newstips.org/interior.php?section=Resources+Guide But given the turmoil in the newspaper business, the massive layoffs that are occurring very day, and with many lifestyle articles being written by freelancers, I doubt the validity of lists offline or online. It's time-consuming, but I suggest you go newspaper websites themselves to identify people. There is no fast method that I know of. Sandra, I attended a conference put on by the Community Media Workshop http://www.newstips.org/, to help nonprofits communicate to the press. Several journalists advised us to do exactly what you have done: identify specific journalists writing in your area and email them directly with your message. I agree with you that it takes time to find them. In Chicago, there is a resource guide that lists these details.

http://www.newstips.org/interior.php?section=Resources+Guide

But given the turmoil in the newspaper business, the massive layoffs that are occurring very day, and with many lifestyle articles being written by freelancers, I doubt the validity of lists offline or online. It’s time-consuming, but I suggest you go newspaper websites themselves to identify people. There is no fast method that I know of.

]]> By: Sandra Lira http://pegcorwin.com/2008/08/online-press-releases-intro-videos-and-links/#comment-127 Sandra Lira Sat, 11 Oct 2008 14:09:28 +0000 http://scorechicago.wordpress.com/?p=228#comment-127 I tried paid press release distribution. It was expensive and I really didn't see a benefit. I found that I had much better results when I e-mailed individual journalists. I was looking for magazine editors of new product sections and gift guides. It was fairly easy to find the correct individual to contact. I'm now looking for newspaper editors for the same. It seems to take considerably more time to ferret out the right newspaper journalist. Can you suggest a faster method to target the best newspaper journalists for gift guides/new products for newspapers? The product is specialty bakeware (zandapanda.com). Thanks! Sandra Lira zandapanda.com I tried paid press release distribution. It was expensive and I really didn’t see a benefit. I found that I had much better results when I e-mailed individual journalists. I was looking for magazine editors of new product sections and gift guides. It was fairly easy to find the correct individual to contact.

I’m now looking for newspaper editors for the same. It seems to take considerably more time to ferret out the right newspaper journalist.

Can you suggest a faster method to target the best newspaper journalists for gift guides/new products for newspapers? The product is specialty bakeware (zandapanda.com).

Thanks!

Sandra Lira
zandapanda.com

]]> By: What’s Missing from Everyone’s Marketing Plan Draft? « Web 2.0 For Small Biz http://pegcorwin.com/2008/08/online-press-releases-intro-videos-and-links/#comment-129 What’s Missing from Everyone’s Marketing Plan Draft? « Web 2.0 For Small Biz Fri, 22 Aug 2008 22:43:58 +0000 http://scorechicago.wordpress.com/?p=228#comment-129 [...] Ok, who is writing the releases?  How many releases per month?  Are you going to submit them to professional PR outlets online?  If so, you are likely to be paying $250+ per release.  Do you have topics to write about other [...] [...] Ok, who is writing the releases?  How many releases per month?  Are you going to submit them to professional PR outlets online?  If so, you are likely to be paying $250+ per release.  Do you have topics to write about other [...]

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