YouTube is more than crazy or sexy videos that your friends forward to you. It’s got business applications. To my way of thinking, they are marketing and training.
You can make a video about your company, a live-action brochure.
Diane M. Grant — chiropractor’s video promotion
Or promote or demonstrate your product, or show how it is made.
PaceTat: Stick to Your Pace Video promoting use of temporary “tatoo” to keep your running pace
PaceTat Application Instructions Sample video showing how to apply a Pacetat
Or provide short advice videos on specific topics, to position yourself as an expert.
Planning for Web Marketing Success, Sage Lewis
Lawyer Marketing Video blog post about legal marketing, with sample video
Also if you use professionals or really creative people, you might be able to produce a clever or surprising video that everyone wants to forward, a “viral” video.
Will It Blend: Iphone Blendtec
You can also use YouTube videos for training of both clients and staff. Here are the extremes.
Google Business Channel of numerous busines training videos professionally produced
Three Ways to Get Advance Information on Clients a video I made for counselors at SCORE Chicago
We’re walking the line between amateur and professional, here. The technology is such that practically anyone with a $30 webcam and computer can create an amazing range of raw videos. Your audience may like the uncut feel, or they may demand something slicker. I’m just trying to suggest a range of possibilities.
What is YouTube, or Video Sharing? A video hosting service or a video sharing service, according to Wikipedia, “allows individuals to upload video clips to an Internet website. The video host will then store the video on its server, and show the individual different types of code to allow others to view this video.” Translation: video hosting sites are websites where you can upload videos that you or a pro creates. You can tag them with keywords and wait for people to search on those keywords. The site also gives you links and code to place your videos on your website, in blogs and in emails.
Get Started Links
How YouTube Works How Stuff Works, in text
Customize your account, or channel, and group your videos. Viewers can subscribe to your channel. Some sample business channels:
Relativity Business Technology Solutions Channel
SCORE Chicago Channel counselors talk about benefits of free counseling, why they like volunteering. Also clients say how counseling benefited them.
Video Sharing Sites: Lists of Alternative Platforms
You can upload your videos to public video platforms like YouTube or Google Video. You can also subscribe to web-based software that lets you customize your own video sharing platform. And finally you can buy enterprise software to share videos internally.
List of Video Sharing Websites Wikipedia
Comparison of Video Services Wikipedia
How to Create Amateur Videos
Buy a $30 webcam and shoot informal videos of yourself at your computer. Instructions come in the box. Or use your digital camera to shoot short clips, like counselor Carol Master on How SCORE Helps Entrepreneurs. Or download the free, open source CamStudio and do web videos, like this that I did one on sending a link by email. Of course you can also hire videographers.
Ten Tips for Creating Highly Professional Business Videos VideoUniversity.com
Creating Online Videos SmallBusinessTrends.com post on how to use a webcam to create a video.
Video Tutorials Media College instructions on creating videos with cameras, lighting, scripts.
Promoting Your Business with Videos
Why Should Video Marketing Be Included in Your Marketing Mix? TubeMogel. Detailed advice with 3 great case studies of viral videos, including links to them.
Marketing Your Business On YouTube Inc.com Technology
Video and Business Blogging: Fun and Profitable Blog post and Greenfield Liquor’s video about a grown up root beer float
How You, Too, Can Use YouTube Click Z
Share Your Nonprofit’s Videos With the World Techsoup
Understanding Video Sharing Site’s Terms of Service Techsoup
More on videos for business:
SCORE Chicago uses videos to help potential volunteers understand why we like giving our time and what the organization looks for in a volunteer. Here are videos we created and embedded into our website. We hired a videographer to produce these. We (I) have also created training videos.
Are you using videos to promote your business? Why not let me know how you did it in a comment, or link to us on YouTube?
See other posts in my Online Marketing Series, which has 20 link-rich posts on 18 online marketing techniques.
See all my Delicious links on YouTube