Comments on: Why Web 2.0 Marketing is Hard for Us 1.0 Marketers http://pegcorwin.com/2008/12/why-web-20-marketing-is-hard-for-us-10-marketers/ Web 2.O Marketing for Small Business using Facebook, Twitter, blogs Sat, 04 Feb 2012 23:09:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Web 2.0 Marketing: What’s Working To Build Customers? — Web 2.0 Marketing For Small Business http://pegcorwin.com/2008/12/why-web-20-marketing-is-hard-for-us-10-marketers/#comment-2418 Web 2.0 Marketing: What’s Working To Build Customers? — Web 2.0 Marketing For Small Business Mon, 12 Oct 2009 15:29:04 +0000 http://scorechicago.wordpress.com/?p=2659#comment-2418 [...] [...] [...] [...]

]]> By: Meta-Post on 18 Online Marketing Techniques: My Internet Marketing Series « Web 2.0 For Small Biz http://pegcorwin.com/2008/12/why-web-20-marketing-is-hard-for-us-10-marketers/#comment-273 Meta-Post on 18 Online Marketing Techniques: My Internet Marketing Series « Web 2.0 For Small Biz Tue, 12 May 2009 20:07:57 +0000 http://scorechicago.wordpress.com/?p=2659#comment-273 [...] Why Web 2.0 Marketing Is So Hard For Us 1.0 Marketers? [...] [...] Why Web 2.0 Marketing Is So Hard For Us 1.0 Marketers? [...]

]]> By: Peg Corwin http://pegcorwin.com/2008/12/why-web-20-marketing-is-hard-for-us-10-marketers/#comment-272 Peg Corwin Fri, 06 Feb 2009 16:25:26 +0000 http://scorechicago.wordpress.com/?p=2659#comment-272 Anny, Your question goes to the heart of the matter. Advertising and email marketing to clients and prospects are more direct, and perhaps faster, ways of getting business. Social media takes longer because of its one-by-one connection process. Big companies and many small ones are allocating resources to both, perhaps slowly wading into social media. The payoff is slower from social media, but you might argue that the connections are more personal and long-lasting. The decision may depend, too, on your target demographic. If you're trying to reach college students or promote a hot band, social media is very important. If you have a product or service that aimed at the over 50 crowd, it's probably less important. Peg Anny,

Your question goes to the heart of the matter. Advertising and email marketing to clients and prospects are more direct, and perhaps faster, ways of getting business. Social media takes longer because of its one-by-one connection process. Big companies and many small ones are allocating resources to both, perhaps slowly wading into social media. The payoff is slower from social media, but you might argue that the connections are more personal and long-lasting. The decision may depend, too, on your target demographic. If you’re trying to reach college students or promote a hot band, social media is very important. If you have a product or service that aimed at the over 50 crowd, it’s probably less important.

Peg

]]> By: Anny http://pegcorwin.com/2008/12/why-web-20-marketing-is-hard-for-us-10-marketers/#comment-271 Anny Thu, 05 Feb 2009 11:39:53 +0000 http://scorechicago.wordpress.com/?p=2659#comment-271 Dear Peg, i gone through your post and liked it very much, but have dilemmas in my mind what if this process will take long time to get customers who are not sufficient to pay the value of time investment in indirect marketing. what is the pay off of investing time on social networking website.Please guide me as i am an entrant in business. Dear Peg,

i gone through your post and liked it very much, but have dilemmas in my mind what if this process will take long time to get customers who are not sufficient to pay the value of time investment in indirect marketing. what is the pay off of investing time on social networking website.Please guide me as i am an entrant in business.

]]> By: Bruce Weinberg http://pegcorwin.com/2008/12/why-web-20-marketing-is-hard-for-us-10-marketers/#comment-269 Bruce Weinberg Sun, 21 Dec 2008 04:56:55 +0000 http://scorechicago.wordpress.com/?p=2659#comment-269 Hi Peg, Thanks for the post at the WSJ discussion forum and here. I believe that exploring the various tools and applications provides much insight and can inform effective utilization. I'm impressed that you jumped in and are exploring with curiosity. Indeed, it does take a fair amount of time. The notion of a mindset shift is interesting. I believe that a key focus should be making "things" easier for consumers and delivering solid value that satisfies customers and provides profits to organizations. I suspect that this is a timeless mechanism for success. Hi Peg,

Thanks for the post at the WSJ discussion
forum and here. I believe that exploring the
various tools and applications provides much
insight and can inform effective utilization.
I’m impressed that you jumped in and are
exploring with curiosity.

Indeed, it does take a fair amount of time.
The notion of a mindset shift is interesting.
I believe that a key focus should be making
“things” easier for consumers and delivering
solid value that satisfies customers and
provides profits to organizations. I suspect
that this is a timeless mechanism for success.

]]> By: Sandra Lira http://pegcorwin.com/2008/12/why-web-20-marketing-is-hard-for-us-10-marketers/#comment-270 Sandra Lira Fri, 19 Dec 2008 21:30:11 +0000 http://scorechicago.wordpress.com/?p=2659#comment-270 Hi Peg, I really liked this post and your photo. I agree, it is hard. And I haven't even tried as many avenues as you have. What bothers me somewhat is that everyone agrees that it's bad form to try to market directly, but to me it also feels a bit deceitful not to. I very much like the idea of trying to offer something useful and being open and transparent, but then pretending that I don't want people to buy my product feels a little false or manipulative sometimes. Sometimes I've just admitted that I'm shamelessly promoting my website or Facebook page and please become a fan. That feels a little more 'honest' even if it might also be a bit rude. What do you think? Sandy (Shameless self-promotion follows:)) Sandra Lira ZANDA PANDA Specialty Bakeware zandapanda.com 860-828-3336 Lira@zandapanda.com Be a Zanda Panda Fan on Facebook! http://www.facebook.com/pages/ZANDA-PANDA/39502846399 Follow me on Twitter: http://twitter.com/zandapanda Zanda Panda's 'What's New?' Blog: http://zandapanda.wordpress.com/ Hi Peg,

I really liked this post and your photo. I agree, it is hard. And I haven’t even tried as many avenues as you have.

What bothers me somewhat is that everyone agrees that it’s bad form to try to market directly, but to me it also feels a bit deceitful not to. I very much like the idea of trying to offer something useful and being open and transparent, but then pretending that I don’t want people to buy my product feels a little false or manipulative sometimes.

Sometimes I’ve just admitted that I’m shamelessly promoting my website or Facebook page and please become a fan. That feels a little more ‘honest’ even if it might also be a bit rude. What do you think?

Sandy
(Shameless self-promotion follows:))

Sandra Lira
ZANDA PANDA Specialty Bakeware
zandapanda.com
860-828-3336
Lira@zandapanda.com

Be a Zanda Panda Fan on Facebook!
http://www.facebook.com/pages/ZANDA-PANDA/39502846399
Follow me on Twitter:
http://twitter.com/zandapanda
Zanda Panda’s ‘What’s New?’ Blog:
http://zandapanda.wordpress.com/

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