In July of 2008, I discovered Anita Campbell’s graphic on online marketing techniques and their ROI, or internet marketing priorities. SCORE Chicago clients were coming to us, overwhelmed by all the different possibilities. They asked which were the most important, and which fit their types of businesses.Online Marketing ROI — Anita Campbell, Small Business Trends
After seeing Anita’s graphic, I realized I knew about some techniques but not others. So I set out to explore each on behalf of small business clients of SCORE Chicago. In the process, I wrote this series of blog posts to provide basic links, further references and sometimes my own experiences. To make the posts fun, I tried to find YouTube videos as well as text explanations.
It’s taken me ten months to complete these 18 posts. I’ve now done podcasting, joined voting sites like Stumbleupon and Digg, signed up for affiliate programs. I’m on Facebook, Twitter, and MySpace. I’ve learned much more about email marketing, about search engine optimization.
I started out with a rigid format, but gradually changed it to provide meaningful, organized links and annotations. So, Anita, I’m a bit late but I’m turning in my assignment.
Introduction to Web 2.0 Marketing
Inner Circle, and First Priority Online Marketing Techniques
Outer Circle, Second Priority
Bonus Listing — The Local Focus on Online Marketing Techniques
With a year’s more experience, I feel like I should start all over again, improving the posts on online marketing techniques. But I’m taking a rest for now. Comments?