Comments on: Social Media Monitoring Tool to Listen to Customers and Measure Engagement http://pegcorwin.com/2009/08/social-media-monitoring-tool-to-listen-to-customers-and-measure-engagement/ Web 2.O Marketing for Small Business using Facebook, Twitter, blogs Sat, 04 Feb 2012 23:09:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Connie Bensen http://pegcorwin.com/2009/08/social-media-monitoring-tool-to-listen-to-customers-and-measure-engagement/#comment-9790 Connie Bensen Wed, 07 Apr 2010 05:00:53 +0000 http://pegcorwin.com/?p=5957#comment-9790 Hi Bob, When we talk about sentiment analysis in SM2 we always try to mention that there are some aspects of the human language that the tool won't cover. Your case is a good example and innuendo and sarcasm are also examples. It requires a human eye to make the final call. The one thing that SM2 is excellent at is identifying trends and patterns. So if 100 people expressed emotions like that then the 'content emotions' report would indicate that. And the user could dig in and see what was going on. And the dictionary can be adjusted. Connie Bensen Dir of Community Strategy, Alterian @cbensen Hi Bob,
When we talk about sentiment analysis in SM2 we always try to mention that there are some aspects of the human language that the tool won’t cover. Your case is a good example and innuendo and sarcasm are also examples.

It requires a human eye to make the final call. The one thing that SM2 is excellent at is identifying trends and patterns. So if 100 people expressed emotions like that then the ‘content emotions’ report would indicate that. And the user could dig in and see what was going on. And the dictionary can be adjusted.

Connie Bensen
Dir of Community Strategy, Alterian
@cbensen

]]> By: Bob Sugar http://pegcorwin.com/2009/08/social-media-monitoring-tool-to-listen-to-customers-and-measure-engagement/#comment-9764 Bob Sugar Tue, 06 Apr 2010 17:46:07 +0000 http://pegcorwin.com/?p=5957#comment-9764 In my experience, Techrigy's sentiment analysis is broken. For example, if someone says, "I'm sad that I can't be at the Lady Gaga concert", Techrigy reports that the speaker had a negative impression of the Lady Gaga concert. Why? Techrigy looks broadly on what words usually mean. In the previous example, because "sad" and "can't" usually express a negative, this record would show up as a fasle positive for negative statements. I can't figure out a way to rationalize this. It makes for a very difficult explantion when a client asks where I got the data from. I suppose it comes down to computers just don't have the ability to understand the human language yet; however, Techrigy markets this product like computers can. In my experience, Techrigy’s sentiment analysis is broken. For example, if someone says, “I’m sad that I can’t be at the Lady Gaga concert”, Techrigy reports that the speaker had a negative impression of the Lady Gaga concert. Why? Techrigy looks broadly on what words usually mean. In the previous example, because “sad” and “can’t” usually express a negative, this record would show up as a fasle positive for negative statements.

I can’t figure out a way to rationalize this. It makes for a very difficult explantion when a client asks where I got the data from.

I suppose it comes down to computers just don’t have the ability to understand the human language yet; however, Techrigy markets this product like computers can.

]]> By: Peggy Duncan http://pegcorwin.com/2009/08/social-media-monitoring-tool-to-listen-to-customers-and-measure-engagement/#comment-1470 Peggy Duncan Wed, 09 Sep 2009 00:50:07 +0000 http://pegcorwin.com/?p=5957#comment-1470 Peg, you did a terrific job writing about this. As usual, you covered all the points and answered a question before I could ask it. I'll check this out. Peg, you did a terrific job writing about this. As usual, you covered all the points and answered a question before I could ask it. I’ll check this out.

]]> By: Connie Bensen http://pegcorwin.com/2009/08/social-media-monitoring-tool-to-listen-to-customers-and-measure-engagement/#comment-1311 Connie Bensen Tue, 01 Sep 2009 14:42:49 +0000 http://pegcorwin.com/?p=5957#comment-1311 Hi Peg, Thank you for the great overview of SM2 and your comments about my videos. There is also a video on YouTube that describes the use of SM2 at http://www.youtube.com/watch?v=HC3L8XlMoCQ It was great to finally meet you in person! I'm glad that you were able to join us at the Summit. Connie Community Strategist Techrigy/Alterian @cbensen Hi Peg,
Thank you for the great overview of SM2 and your comments about my videos.
There is also a video on YouTube that describes the use of SM2 at http://www.youtube.com/watch?v=HC3L8XlMoCQ

It was great to finally meet you in person! I’m glad that you were able to join us at the Summit.
Connie
Community Strategist
Techrigy/Alterian
@cbensen

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