Web 2.0 for Customers
The Web 2.0 marketing techniques that work best to build relationships with customers are blogs, videos and social networking. That’s the latest from Measuring the Business Effects of Web 2.0 , which is McKinsey data graphed by eMarketer.
McKinsey says: “When it came to customer-related benefits, blogs were the most useful tool, bringing measurable benefits to 51% of responding companies worldwide. That was followed by video-sharing and social networking, at 48% each, and RSS feeds [blog and news subscriptions], at 45%.
Note that they are counting companies which report at least one measurable benefit from the technique.
Microblogging [read Twitter for business] is down at 21%, compared to blogs for business and videos for business up near 50%. This means to me that it’s relevant content that really builds customer relationships.
I’d like to hear more about the RSS stat. Few clients of my nonprofit, SCORE Chicago, have even heard of RSS feeds, let alone use them to access information.
What Web 2.0 Technique is Bringing The Most Customers to You?
Please leave me a comment and tell me what’s working in your business.
Related Posts:
Web 2.0 Marketing: Friedman’s 4 Steps Into Social Media
{ 2 comments… read them below or add one }
Peg,
I’m happy to see that blogging and social networking are faring well. However, it is a bit disappointing to see microblogging ranking low, since Twitter is probably included in that category.
Larry Brauner
Thanks for stopping by to comment, Larry. Seems to me that Twitter is generally useful for lead generation and quick interactions. It just cannot carry the content, the real answers, that blogs or even social networking can. That’s my interpretation of these results. Certainly Twitter has real customer benefits.
Peg