How Can I Get My Videos Viewed on YouTube?

by Peg Corwin on November 23, 2009

Gerald Arpino Foundation's Photos - Kettentanz

Gerald Arpino Foundation's Photos - Kettentanz. Click to view video.

How can I increase my YouTube views, asked my friend Harriet Ross, director of the Gerald Arpino Foundation.  How can I encourage people to view and comment on them?

The foundation owns and leases rights to Robert Joffrey and Gerald Arpino Ballets.  They has great content — fabulous, professional videos clips.

I assume Harriet mainly wants these videos viewed to market them to amateur and professional ballet companies.  But also she’d probably like other dance lovers to appreciate and share them.

Activities to Increase YouTube Views

Specifically, I suggested that she:

  1. Create a channel named Gerald Arpino, not a YouTube channel with her name.
  2. Use YouTube’s auto-share feature to post ballet videos to her Gerald Arpino Facebook Page, if she is not already.  (More on Facebook for business here.)
  3. Send an update to all fans of her Gerald Arpino Facebook page every time she uploads a video. In that update, ask them to share it with their ballet-loving friends.
  4. Using Facebook’s friend list feature, create groups of personal friends who like ballet and are not a fan of the Arpino page.  Send a group email to them sharing each video she publishes.
  5. Use her email list of contacts from all professional and amateur ballet companies.  Consider sending a quarterly email update with ballets available to them.  Include a hyperlink to a different sample video in each email.
  6. Ask for permission to add a link to her channel in regular emails or e-newsletters to Joffrey ballet students.
  7. Add to her email signature a link to her YouTube channel below her foundation.  She could even modify it occasionally to draw attention to her latest video — something like:
    Gerald Arpino YouTube Channel.  Just uploaded: the pas de deux from Kettentanz.”
  8. She might join and become active in social networks devoted to dance, commenting on videos of others and sharing her links.  Maybe this one?  http://dancetech.ning.com/
  9. Do a search on “modern dance” (or maybe “ballet” ) on YouTube.  Look for other dance channels.  Watch their clips and post comments.  Subscribe to their channels.  Subscribing and commenting on the videos of others often means that they come back and comment on or subscribe to yours.
  10. She might create a Google Alert for “Gerald Arpino.”  Whenever there is a post on a blog mentioning his name, make a helpful comment with a link to her YouTube channel and Facebook fan page.
  11. She might also consider buying YouTube ads if her organization can afford it.
  12. She could set up a Twitter account and use it to network and promote.  Here is a sample of “modern dance” lovers on Twitter.

Your Advice?

What advice do you have for Harriet to promote her videos?  How can you translate this advice to your business?

Related Posts

YouTube and Video Sharing for Business:  Intro, Video and Links
Good post on Mashable about How to Build Your Personal Brand on YouTube

{ 3 comments }

Mark E Goodman November 23, 2009 at 9:31 am

Great advice. One thing about YouTube. Very few videos actually go viral. For the most part, you need to continually add content to draw viewers. Rather than add 10 videos, then nothing for a quarter, add one a week for 10 weeks. Then notify your network each week that you have added another video.

Peg Corwin November 23, 2009 at 5:06 pm

Harriet,

One more recommendation: make your videos “embeddable.” Many YouTube videos are can be embedded in blogs and websites. The advantage is that it is easier to share and showcase the video.

That is a setting when you upload it. Actually, the video stays on YouTube. Embedding just links to it with a player, so it is viewed on the blog or site. I noticed yours are not when I went to create this post. I had to use a photo and link to the post. If the viewer clicks the dancer photo, he or she is taken to YouTube, where then can view it.

I wanted to embed your video, as I have done others. For example, YoChicago.com did a video of Lake Point Tower’s lobby and uploaded it to YouTube. Merely copying a small paragraph of code, I can paste it on to the Lake Point Tower 40th anniversary blog. Click the arrow and watch the video, right on that blog. http://lakepointtower.wordpress.com/2009/11/17/yochicago-video-on-lake-point-towers-new-lobby/

Giving viewers the option to embed enables them to promote your video.

Peg

Harriet Ross November 24, 2009 at 10:06 am

Peg & Mark- I will be at HMS Media next week to have more of my ballets made into 2 – 3 minute clips for Quicktime. At that time, I will ask about embedding and I will ration my release of the videos, as suggested.
Thanks for your help,
Harriet