Category Archives: Public Relations Online

Online public relations uses the internet to manage the communication between businesses and their publics with online press releases, selection of search keywords in those releases, blogs and other social media.

PR Submissions to Local News Websites for Visibility? SEO Benefits? Another Look at Chicago Websites

In earlier posts, I discussed local online marketing, as well as new options for Chicago businesses to upload events and news items in local news websites.  Today I look at the traffic on those sites to determine the extent of … Continue reading

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Filed under Local Online Marketing, Public Relations Online

Pitching Products with Press Releases

“How do I reach lifestyle journalists to pitch my ZandaPanda bakeware line?  Do I use online press releases or track down individual journalists in my niche and pitch them in custom emails?”  That’s the question Sandra raised in a comment … Continue reading

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Filed under Public Relations Online