How Do I Track Results of My Online Marketing, to Know if These Efforts Are Cost-effective?

Links to help you analyze website traffic and marketing activities. Learn how to track from click to sale — “conversion tracking.”

How to Use Google Analytics

How to Use Google Analytics for Beginners

Google Conversion University — Learn Google Analytics in their video tutorials

What Basic Google Analytics Can Tell a Marketer, and Questions to Ask Next

What Advanced Google Analytics Tells Marketers, and Questions to Ask Next

Online Software to Track Social Media Campaigns for Social Media Analytics Includes Google Analytics plugin for social media, and describes other online monitoring software as well.

Statistics Tracking Sites

Commercial Tools for Web Analytics (see table of competitive products)

Google Analytics

Yahoo Website Analytics

More on Google Analytics

The Missing Google Analytics Manual

Analytics Talk Blog All about using Google Analytics, including great how-to videos, for example 3.0 Overview and New Google Analytics Features

General Background on Website Statistics

A Few Good Web Analytics Tools

How to Understand Your Audience

Suggestions for further links welcome.

Click here for the latest links on website statistics (my social bookmark on Delicious.)