How Do I Track My Online Marketing Results, to Know if My Efforts Are Cost-effective?
Links to help you track your online marketing results, analyze website traffic and improve your marketing activities. Learn how to track from click to sale — “conversion tracking.”
How to Use Google Analytics
How to Use Google Analytics for Beginners
Google Conversion University — Learn Google Analytics in their video tutorials
What Basic Google Analytics Can Tell a Marketer, and Questions to Ask Next
What Advanced Google Analytics Tells Marketers, and Questions to Ask Next
Online Software to Track Social Media Campaigns for Social Media Analytics Includes Google Analytics plugin for social media, and describes other online monitoring software as well.
Statistics Sites to Track Online Marketing Results
Commercial Tools for Web Analytics (see table of competitive products)
More on Google Analytics
The Missing Google Analytics Manual
Analytics Talk Blog All about using Google Analytics, including great how-to videos, for example 3.0 Overview and New Google Analytics Features
Background on Website Statistics To Track Online Marketing Results
A Few Good Web Analytics Tools
How to Understand Your Audience
Suggestions for further links on tracking online marketing results welcome.
Click here for the latest links on website statistics (my social bookmark on Delicious.)
