Modify Blog Post Title Tags For Increased Search Traffic: Blog SEO Series

December 7, 2009

Blog post titles must entice the potential reader to click.  But how can you also use your post “title tag” to get more search traffic?
This post is part of my Blog SEO series.  I’m learning myself about how to increase blog traffic by being conscious of how search engines process blog text and [...]

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Blog Post Titles for More Search Traffic: Blog SEO Series

November 30, 2009

Can a carefully crafted, keyword-rich blog post title draw increased search traffic? The SEO experts say yes. Andy Beal of SEOTools has an excellent video and concise advice on how to write page titles that Google will gobble up.  Lots that he says can apply to blog post titles, too. This is [...]

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How Can I Get My Videos Viewed on YouTube?

November 23, 2009

How can I increase my YouTube views, asked my friend Harriet Ross, director of the Gerald Arpino Foundation.  How can I encourage people to view and comment on them?
The foundation owns and leases rights to Robert Joffrey and Gerald Arpino Ballets.  They has great content — fabulous, professional videos clips.
I assume Harriet mainly wants these [...]

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Select the Best Local Keywords for a Web Page of a Local Business: SEO Advice Part 4

November 16, 2009

How do I incorporate a local keyword, one with a city name like Chicago, to tell the search engines that this web page relates to a local business, one serving the Chicago area?
I asked Miriam Ellis, whose company offers local search engine optimization services, help me choose the best keyword phrases for the Chicago management [...]

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Distance Learning in Medical School? — Pathology Prof Shows How

November 11, 2009

Distance learning in medical school?  Study pathology online from 1,000 miles away?
My friend John Minarcik, MD, is double-boarded in pathology and nuclear medicine.  He’s an internet-savvy guy who saw a need for sharing information about tumors worldwide, and started the first online Tumor Board.
Recently, he decided to use free video creation software to create an [...]

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Choose the One Best Keyword Phrase for a Web Page: SEO Advice Part 3

November 9, 2009

How do I select the best keyword phrase for my web page, assuming I have researched potential keyword phrases and evaluated their competitive positions?
I asked local SEO consultant Miriam Ellis to help me choose the best keyword phrases for the Chicago management consulting page of my nonprofit’s Chicago-focused website, www.SCOREChicago.org.
(In the first post in [...]

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Evaluate the Strength of My Website Competition for Keywords: SEO Advice Part 2

November 2, 2009

How do I  find out how my web page stacks up against its website competition for a specific keyword phrase?
I asked local SEO consultant Miriam Ellis to help me choose the best keyword phrases for the Chicago management consulting page of my nonprofit’s Chicago-focused website, www.SCOREChicago.org.
In this post, the second in a series of four, [...]

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Use Keyword Research to Evaluate Keyword Phrases for a Web Page of my Local Business: SEO Advice Part 1

October 26, 2009

How do I use keyword research to evaluate potential keyword phrases for a web page of my locally-focused business?
I asked local SEO consultant Miriam Ellis to help me choose the best keyword phrases for the Chicago management consulting page of my nonprofit’s Chicago-focused website, www.SCOREChicago.org.
In this post, the first in a series of four, she [...]

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Ads as Content: Social Voting Website Digg Institutes Voting on Ad Submissions

October 20, 2009

Social media websites struggle to increase advertising revenues.  Thus I was fascinated today to learn that the social voting website Digg is now allowing advertisers to submit their ads, just as Digg users recommend and submit a website link.  The submissions are only distinguishable by the pale gray words “sponsored by …” above the item.
VOTING [...]

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Web 2.0 Marketing: What’s Working To Build Customers?

October 12, 2009

Web 2.0 for Customers
The Web 2.0 marketing techniques that work best to build relationships with customers are blogs, videos and social networking.   That’s the latest from Measuring the Business Effects of Web 2.0 , which is McKinsey data graphed by eMarketer.
McKinsey says:  “When it came to customer-related benefits, blogs were the most useful tool, bringing [...]

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