marketing roi

Web 2 0 Marketing: What’s Working To Build Customers?

The Web 2.0 marketing techniques that work best to build relationships with customers are blogs, videos and social networking.   That’s the latest from Measuring the Business Effects of Web 2.0 , which is McKinsey data graphed by eMarketer. Web 2.0 Marketing That Works The consulting firm McKinsey reports:  “When it came to customer-related benefits, blogs were the […]

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Online Marketing Priorities in a Web 2.0 World: New How-To Series

A traditional marketing plan outline now looks dated.  Web 2.0 has changed the techniques and rules of marketing forever.   The definitions of Web 2.0 vary, but all agree the shift is seismic.  Tim O’Reilly, founder of O’Reilly Media, is widely credited for establishing the term “Web 2.0.”  As he puts it, “Web 2.0 is a business revolution in the computer […]

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