What are pay-per-click ads, also called online advertising, or sponsored search?
“An advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website.” Wikipedia
What Does a Pay-Per-Click Ad Look Like?
These short ads look like those in the graphic above. The link below shows you what they look like on a search page.
Google Search for “Business Plan” – See Right Column
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