Tag Archives: online press releases

by | November 4, 2008

Pitching Products with Press Releases

“How do I reach lifestyle journalists to pitch my ZandaPanda bakeware line?  Do I use online press releases or track down individual journalists in my niche and pitch them in custom emails?”  That’s the question Sandra raised in a comment … Continue reading →

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by | October 30, 2008

4 Ways to Get Journalists’ Emails for a Targeted Press Release

By querying PR experts Mike Keaton and Gordon Mayer, I learned of four ways to find journalists, and their emails, to target with your press release. 1. Buy contacts from online sources. (The best way, but it costs.) Mike Keaton, … Continue reading →

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