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Peg Corwin

Google Ads & Bing Ads Manager

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Peg Corwin

Social Media Optimization for More Leads, More Business

September 7, 2018 By Peg Corwin

Social Media Optimization or Social Media Best Practices?

I came across the phrase “social media optimization” today and googled it to learn more.  The optimization part is taken for search engine optimization, or SEO.  This means testing and changing what you are doing on your website to get more profitable results. So what is social media optimization? We often think of social media’s […]

How To Do B2B Prospecting With Social Media

August 31, 2018 By Peg Corwin

B2B Prospecting With Social Media

Let’s assume that you’re a B2B company and want more leads. You wonder, how can I to talk to the right people on social without being spammy? How can I build relationships online that lead to sales? Today’s quick video is about B2B prospecting with social media. This video is based on ideas from How […]

Personas for B2B Marketing Using LinkedIn Data

August 24, 2018 By Peg Corwin

B2B Personas using LinkedIn Data

What if you knew buyer characteristics for the group of your best customers? What if you could easily find them online? What if you knew what they worried and cared about?  Wouldn’t that bring you better leads and more business? Groups of target customers like this are called buyer personas.  But how do you find […]

Hack LinkedIn ProFinder? Get Into Prospects’ Inboxes Before The Competition?

August 18, 2018 By Peg Corwin

hack linkedin profinder

Would you, a freelancer, like to HACK LinkedIn ProFinder? Would you like to get in ahead of other competitors to get your proposal before that great client? This hack such a powerful technique that even if you generally find the platform effective, you might want to use it for really good prospects. If you’re new […]

Great Video Testimonials For Events – How To Create and Use Them

August 10, 2018 By Peg Corwin

good video testimonials and how to use them

Would you like to create great video testimonials of events or presentations?  Do you want to know how best to use them online?  That’s the topic of today’s post and video. Video testimonials are powerful when used in social to generate social proof and encourage viewers to contact you.  Since they are important to social […]

How To Get More Leads From Social Media – Techniques and Videos

August 6, 2018 By Peg Corwin

social media lead generation 2018

With the prominence of social media, many companies want to get more leads from social media, and more sales too.  Below are links to platform-specific posts (with videos) on how to use social media more profitably. Social lead generation is the first step to social selling. FACEBOOK     Facebook Lead Generation Tips 2018 Would […]

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Peg Corwin, of Web 2.0 Marketing for Small Biz

By Peg Corwin

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