Enjoy a stunning 180-degree panorama of the city and lake from this very special 1800 square foot, 2 bedroom 2 bath condo. See four states from its eleven windows. Marvel at the sweeping views north, east and south over Navy Pier because the 3rd bedroom wall has been removed. In the expansive large living room, […]
Social Media Optimization for More Leads, More Business
I came across the phrase “social media optimization” today and googled it to learn more. The optimization part is taken for search engine optimization, or SEO. This means testing and changing what you are doing on your website to get more profitable results. So what is social media optimization? We often think of social media’s […]
How To Do B2B Prospecting With Social Media
Let’s assume that you’re a B2B company and want more leads. You wonder, how can I to talk to the right people on social without being spammy? How can I build relationships online that lead to sales? Today’s quick video is about B2B prospecting with social media. This video is based on ideas from How […]
Personas for B2B Marketing Using LinkedIn Data
What if you knew buyer characteristics for the group of your best customers? What if you could easily find them online? What if you knew what they worried and cared about? Wouldn’t that bring you better leads and more business? Groups of target customers like this are called buyer personas. But how do you find […]
Great Video Testimonials For Events – How To Create and Use Them
Would you like to create great video testimonials of events or presentations? Do you want to know how best to use them online? That’s the topic of today’s post and video. Video testimonials are powerful when used in social to generate social proof and encourage viewers to contact you. Since they are important to social […]
How To Get More Leads From Social Media – Techniques and Videos
With the prominence of social media, many companies want to get more leads from social media, and more sales too. Below are links to platform-specific posts (with videos) on how to use social media more profitably. Social lead generation is the first step to social selling. FACEBOOK Facebook Lead Generation Tips 2018 Would […]
