I came across the phrase “social media optimization” today and googled it to learn more. The optimization part is taken for search engine optimization, or SEO. This means testing and changing what you are doing on your website to get more profitable results. So what is social media optimization? We often think of social media’s […]
How To Do B2B Prospecting With Social Media
Let’s assume that you’re a B2B company and want more leads. You wonder, how can I to talk to the right people on social without being spammy? How can I build relationships online that lead to sales? Today’s quick video is about B2B prospecting with social media. This video is based on ideas from How […]
Personas for B2B Marketing Using LinkedIn Data
What if you knew buyer characteristics for the group of your best customers? What if you could easily find them online? What if you knew what they worried and cared about? Wouldn’t that bring you better leads and more business? Groups of target customers like this are called buyer personas. But how do you find […]
Great Video Testimonials For Events – How To Create and Use Them
Would you like to create great video testimonials of events or presentations? Do you want to know how best to use them online? That’s the topic of today’s post and video. Video testimonials are powerful when used in social to generate social proof and encourage viewers to contact you. Since they are important to social […]
How To Get More Leads From Social Media – Techniques and Videos
With the prominence of social media, many companies want to get more leads from social media, and more sales too. Below are links to platform-specific posts (with videos) on how to use social media more profitably. Social lead generation is the first step to social selling. FACEBOOK Facebook Lead Generation Tips 2018 Would […]
6 Advanced Social Media Lead Generation Techniques, Summarized
Are you using social to generation leads? Do you do more than post quotes or links on social and hope people will call or email? Today, I’m going to show you how to fine tune your social activities to generate leads from social. I’ll let you in on 6 advanced social media lead generation […]
