Instagram has just added more buttons to their business profiles which makes it MUCH easier to generate leads. WhooRay!
I’m going to explain the options and show you how to use them.
This super useful info is based on a post by Jenn Herman on the Social Media Examiner blog entitled “How to Add Instagram Buttons To Your Business Profile.”
I’m going to share my fav quote from the blog. Then I’ll share 3 key points – what Instagram call-to-action buttons are available, how to add them and how to best use the buttons. I’m going to end with an action step that you can take today.
Fav Blog Quote
“Adding action buttons to your Instagram profile makes it easier for your business to drive conversions and for your customers to interact with you directly. It’s a win-win feature that’s sure to help your business grow and generate more revenue.”
Three Key Points About Instagram Buttons
1) What Call-To-Action Buttons Are available
Buttons available are: call, text, directions, email, book, buy tickets, start order and reserve.
Some action buttons, like those in the graphic below, are pre-selected thru 3rd party apps. If you choose Open Table, you automatically get the Reserve action button.
2) How to Add Instagram Call-To-Action Buttons
On mobile, go to your business profile and select Edit Profile (not the Gear Option.) Scroll down and select Contact Options. (Option is also NOT visible on Desktop.) See step-by-step instructions and detailed info on 3rd party apps in the blog post.
3) How To Generate Leads With Buttons
Jenn offers valuable tips on how to really take advantage of these button options.
- Put a call-to-action like Book Now in post captions
- Use Instagram stories to remind people to visit profile and tap an action button
- Put a call-to-action reminder in bio (Any questions? Just email me below.)
- Offer a coupon when a visitor book on Instagram
- Create urgency when coupons expire or ticket sales end
Thanks to Jenn Herman for this very helpful advice.
==> Add your phone or email as a contact button on your Instagram business account. Make it easier for prospects to buy.
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