Do you want to ramp up your Facebook strategy to get more relevant traffic for your business? Would you like to find promising leads from Facebook? Here you can find actionable Facebook lead generation tips.
If you prefer video to posts, you can watch the embedded Facebook lead ads video, above.
Facebook Leads Quote
“Facebook used to be a huge driver of referral traffic, but now that organic reach has been curtailed for brands, it’s falling behind. That’s why lots of people solely rely on paid ads for this platform, but there’s still some ways to get your message out for free.”
3 Facebook Lead Generation Tips
Check these three key Facebook lead generation tips from the Brandwatch post:
- Encourage sharing and conversations. Ask for input, pose questions. The more engagement, the more your content will reach others for free.
- Optimize your Facebook page for leads. Be sure your page has a prominent Call To Action to email or call you.
- Create a Facebook group on a topic broader than your business content. Why? In mid 2018, group posts show up more prominently than page posts. But be aware that effective groups require time and strategy beyond the scope of this discussion.
Bonus Tip for Free Facebook Leads
You may have to approach Facebook lead generation differently, depending on your industry. For example, if you are psychologist, you likely do not want to encourage public conversation on psychological problems. Perhaps there is a more general topic, like happiness tips, that might be comfortable for you.
Another consideration is the amount of time you have to devote to getting free traffic. A Facebook group requires a substantial commitment of time. Running paid ads may generate immediate results with less time spent and improved return on your investment.
Facebook Action Step
==>Your action step is to look at your Facebook page to see if your call to action is immediately visible. Check both mobile and desktop. If not, tweak to make it pop out.
Thanks to Joshua Boyd for The Complete Guide to Social Media Lead Generation.
Related Social Media Lead Generation Posts
Want more social media lead gen tips? On my YouTube channels about Social Media Leads, I publish a new video every Tuesday.