Would you like to create great video testimonials of events or presentations? Do you want to know how best to use them online? That’s the topic of today’s post and video.
Video testimonials are powerful when used in social to generate social proof and encourage viewers to contact you. Since they are important to social lead generation, I’m covering them here.
In this video, I’m going to go through her tips on what to ask and how to use testimonials videos. As an example, I’m going to GIVE the kind of testimonial she describes ABOUT the VIDCON EVENT itself.
What To Ask
Jill lists 9 questions you might ask to elicit interesting responses from interviewees. But she recommends that you only ask each person 2-3 of them.
INTRO – Ask who you are what they do
Peg Corwin, I have a YouTube Creator of channel on SM lead gen. I help entrepreneurs and small businesses with online marketing.
QUESTION 1 one thing you learned that you will act on
Redo all 90 of my YouTube thumbnail images to create topic groups, use more imagery and less words
QUESTION 2 What one question do you have now
Do I want to refocus on Linkedin video now. Opportunities, my audience but less search
QUESTION 3 In ONE word, describe the event
Mind-blowing, motivating, energizing, stimulating
FREE-FORM QUESTION – Anything else?
If you come as a creator to vidcom, the experience will shake up your current strategy and processes. This comes from all you learn in the practical sessions, and also from all the other creators who will inspire and stimulate your own work.
How To Use Great Video Testimonials
- Combine clips of a bunch of people answering same question one video
- In other videos, use an audio testimonial with person’s name and title in lower thirds
- Embed on Vimeo, not YouTube, because testimonial views are lower on channel and will lower your overall average
- Get a transcript from Rev.com to excerpt in clips and words to use in social and on your website
Video Testimonials Are Powerful
Video testimonials are powerful when used in social to generate social proof and encourage viewers to contact you.
I’d like to thank Jill for this super-useful information from How To Get Great Video Testimonials After a Speech, Workshop or Performance.
Now let’s take Jill’s advice – Let me ask you, what one thing will you do differently after watching this video? Tell me in the comments!