Do you want to use Instagram to get more relevant traffic, even leads, for your business? Today, I’m giving you actionable Instagram lead generation ideas.
The tips outlined here are from a post by Joshua Boyd of Brandwatch, part of its Complete Guide to Social Media Lead Generation. Below I share my fav quote from it and three key points.
Favorite [Realistic] Quote
“… [Instagram] can also be tough to generate leads on. You can’t include links in posts, for example, meaning it’s that little bit harder to use compared to other sites like Facebook and Twitter.”
3 Tips For More Instagram Traffic and Leads
** Instagram strategy may depend on your business. Since Instagram is visual, if you have a product, a personal brand or a store, you can generate website traffic and leads. With B2B it is often best used for brand awareness.
** Use targeted Hashtags to expand your reach. When was the last time you looked for more relevant hashtags? Use Instagram search or observe tags used by those in your industry that you haven’t tried. Tailor hashtags to each post rather than using the same list all the time.
Save frequently-used sets of hashtags in a Notes app on your phone so you can copy and paste them into relevant posts.
** Be sure your Profile has your website link and contact button so those interested can click over to your site. See the email link in this Instagram profile screenshot below.
See also this post on How to Add Instagram Action Buttons to a Business Profile.
Repurpose a visual from an existing post or page and tease the content on Instagram. Give viewers a reason to click over. You could also change the profile link to that page for a week and say in the update, “click my profile link to learn more, to find the answer.” (Remember to change it back In a week.)
Related Social Media Lead Generation Posts
Want more social media lead gen tips? On my YouTube channels about Social Media Leads, I publish a new video every Tuesday.