Are you are a consultant or freelancer who wants to get more business from your LinkedIn ProFinder Profile? If so, it’s vital that your regular LinkedIn Profile is complete. It needs to be professional and reflect the areas of expertise you plan to offer.
Because your ProFinder profile is created directly from the elements in your LinkedIn Profile. (See an Intro to LinkedIn ProFinder.)
Here is an example of a ProFinder Profile for Ken Wood, a marketing strategist. Note the many elements pulled from his LinkedIn Profile.
Linkedin ProFinder Profile
The key elements of a ProFinder Profile are:
- Summary that emphasizes your ProFinder skills
- Blog Posts on LinkedIn Pulse/Publisher
- Education and Experience
It also describes your areas of expertise and the services that you can provide. See ProFinder’s complete list of services to refine your offerings.
Because LinkedIn builds your ProFinder Profile using these elements, to make any changes you’ll need to edit your regular LinkedIn Profile.
You can’t provide different information in the two profiles and you cannot edit them separately.
LinkedIn Profile Match Factors
LinkedIn ranks your skills and matches you with relevant work based on your ProFinder Profile. As I understand it, the computer algorithm that vets freelancers looks for these features:
- Headline: customize the copy to match the categories and skills you sell. See video LinkedIn Headlines That Drive Business
- Profile picture: make sure it looks professional.
- Background photo: add one to make your profile look more polished.
- Linkedin Pulse/Publisher Articles: blog on LinkedIn itself in your area of expertise. You could also consider republishing your best posts from your personal or company blog here. See video How To Write A Blog Article on LinkedIn Publisher.
- Profile Summary: be sure to include a summary section, and use keywords to emphasize your expertise niche. Make the most of your summary by watching these 2 videos:
- Recommendations: get some good ones from business people before you go live on LinkedIn ProFinder. Getting quality and relevant recommendations in advance will improve your chances of being matched. In this video, learn How to Request a Recommendation on LinkedIn.
- Experience: your experience should emphasize work that is related to the projects you seek.
Even if ProFinder accepts your application, it will not be obvious on your LinkedIn Profile that you’re available in that marketplace.
Here’s the good news. By having a complete and robust LinkedIn profile, you are better positioned to get business from non-ProFinder clients.
ProFinder Pros, Your Experiences?
I’m interested in doing video interviews with pros in various industries about their experiences on Profinder. If you’ve been on the platform for 3 months or more, please let me know if you are interested in a comment.
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