Justin is a web designer who has just started using LinkedIn ProFinder. He’s getting three or four Proposal Requests a week and submitting his initial ProFinder Proposals promptly. But he gets either “No Thank You” or no responses.
Why is that happening, and what can he do to win more business from these proposals?
Common Mistakes in ProFinder Proposals
A quick review of the ProFinder Proposal he was sending indicated the following:
- He started the proposal with what he offers, not what they need.
- He mentioned services he offers that they did not ask about. If the client wants a new website, don’t tout your social media services too.
- He put in a high price “to weed out the lookers”and impress competitors who might check.
While Justin is not making this mistake, another common one is to make the response short and generic. You need to convey substance and confidence in your reply.
Best Practices for Proposals
While the initial proposal is short, only 1,500 characters, what you focus on and what you omit matters a lot. You want someone to read your proposal and believe both that you understand their likely problem and that you can solve it within reasonable constraints.
- Use “You.” Make it personal.
- Restate their main problem to show them you understand. The last portion of the request is the only portion that the client can customize, so read that part carefully. Even if you use a template to respond, customize it a bit to make it clear you have read and grasp their request.
- Indicate an openness to providing the help they need, not just what you sell.
- Talk only about what they want, not everything you sell.
- Consider describing your process, so they understand how you work.
- Briefly indicate your experience and reassure them at the end that you can provide the solution, to instill confidence.
- Provide contact information to make it effortless for them to contact you. How do you want interested clients to provide more details? How do you want them to engage?
- If you are not getting responses, consider offering a price both by hour with and without your initial estimate of the project. In the proposal copy, you might also add an hourly minimum, as “$100 per hour with 3 hour minimum.”
What Profinder Proposal Tips Would You Add?
If you have experience with revising your Profinder profile to get more leads, please share it in the comments. I’ve asked Justin to report back after he tweaks his next proposal, to let us know how it goes.