You’re a consultant or freelancer, and you regularly receive LinkedIn ProFinder proposal requests. Unfortunately, not the RIGHT requests. So you don’t submit quotes.
Why don’t you respond?
- They are outside your preferred industry.
- The project is too tiny, and you want larger projects.
- The company wants to meet in person and you want to work remotely. Or visa versa.
- The prospect — a student or tiny business — appears unlikely to afford your rates.
- You’re pretty busy now, and they just don’t sound that challenging or appealing.
How can she, and more importantly YOU, get more of the right LinkedIn ProFinder Proposal Requests?
Jennifer’s Target Clients
Jennifer tells me that she wants marketing or content writing and editing projects for companies and startups in the hospitality and food industries. She also has a special place in her heart for lifestyle businesses, having owned one herself.
With a degree in journalism and experience doing larger writing projects, she knows that she can excel with larger big-company assignments. She has worked remotely on numerous projects, although she’s glad to meet in person.
Tackling Key Parts of the LinkedIn Profile
Jennifer last edited her LinkedIn profile when she was actively looking for freelance work. She didn’t want to exclude any types of clients.
But now she has several assignments that amount to full time, so she’s able to be more selective. While she still has broad aspirations for the next couple years, I’m going to encourage her for the next 3 months to focus her LinkedIn Profile, and as a result her ProFinder Profile, on getting business from her target clients only.
Her current headline is much too general.
Entrepreneur | Business Consultant | Lifestyle Expert
To focus this headline to attract her target clients for freelance consulting, it might be something like:
Senior Marketing Consultant, Writer & Editor for Hospitality, Food and Lifestyle Brands.
In reviewing her Profile summary, I notice that Jennifer starts with her past experience. Since clients considering her will want to quickly know her current strengths and what kind of work she offers now, I suggest that she start with her target offerings.
Jennifer does not highlight key industries in which she would like to work. She should add that.
Her summary is in two large paragraphs of text. Online readers dislike big blocks of copy, so I’d recommend she break it up and make it scannable.
She might use all caps for subheadings and spacing to break up text. I give an example of this below.
She does not highlight and match her specialties with the Profinder Skills for which she has been approved. I advise a subheading for specialties which repeat exactly the skills she has been approved for, as well as others if she wishes.
Jennifer does not end with a call to action, emphasizing how she can help the prospect. She does not give contact information at the end. I recommend she do both
Here’s a revision she might consider:
I’m an entrepreneur, marketing consultant, writer and editor experienced in — and in love with — the hospitality and food industries. I’m also partial to online lifestyle businesses, having owned one myself.
I’D LOVE TO HELP
If any of those are your niche, I’d love to help you with marketing, writing and editing projects. I’m strong on weekly blog posts tailored to various customer segments or a rewrite of your website copy to go with your new site design. I can also help you…
• Tell your brand story
• Build your brand with clients and prospects
• Attract a new audience
• Increase website revenues with more persuasive copy
HOW I WORK
While I’m glad to meet in person, with Skype, the phone and email, I seldom find a need to.
• Writing – Rewrote and edited all the websites of a major banking group
• Editing – For 7 years, managed and wrote for a multi-blog
• Marketing – Did business development & event marketing, managed social
• Branding – Shaped brand positioning and wrote for multiple companies
• Social Media – For 5 years, managed social media strategy, execution, reporting
How can I use my skills, drive and experience to help you accomplish that project on your desk, reach your next goal, or build your business?
How can I help you grow your brand, business and future?
CONTACT ME at Jennifer@gmail.com or call me at 917-999-9999
Better ProFinder Proposal Requests
ProFinder’s match service is local, generally meaning within 50 to 100 miles of your LinkedIn address. If the platform is unable to fill a request from that area, it expands the radius. Particularly if you live in a thinly populated area, the volume of requests precisely tailored to your interests may be limited.
Nevertheless, with a headline and summary tailored to your specific interests, both the computer coding and the Profinder concierge person are more likely to send Jennifer, and you, the right ProFinder proposal requests.
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